Understanding Women's Magazines: Publishing, Markets and...

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Understanding Women's Magazines:...

Understanding Women's Magazines: Publishing, Markets and Readership

Name: Understanding Women's Magazines: Publishing, Markets and Readership
ISBN: 9780415216395

Ann Gough-Yates

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Understanding Women's Magazines investigates the changing landscape of women's magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle, Marie Claire, Cosmopolitan, Frank, New Woman and Red and considers the dramatic developments that have taken place in women's magazine publishing in the last two decades.Understanding Women's Magazines examines the transformation in the production, advertising and marketing practices of women's magazines. Arguing that these changes were driven by political and economic shifts, commercial cultures and the need to get closer to the reader, the book shows how this has led to an increased focus on consumer lifestyles and attempts by publishers to identify and target a 'new woman'.

Категории:

Education Studies & Teaching - School Education & Teaching

Год:

2003

Язык:

english

Страницы:

208

ISBN 10:

0415216397

ISBN 13:

9780415216395