Chefsache Mandantenakquisition: Erfolgreiche Akquisestrategien für Anwälte

From the day they are licensed, attorneys have to be entrepreneurs. Client acquisition is essential for every lawyer. Many lawyers consider client acquisition as time-consuming and complicated, as a tedious necessity, or a form of salesmanship beneath their dignity. This work will help them organize a structured acquisition strategy geared to business goals. For the new edition, the chapter on online acquisition was extensively revised.

• Expanded 2nd edition


• Includes new timely tips for practitioners from practitioners


• The chapter on online acquisition has been extensively revised


• Suggests concrete implementation options and best-practice examples