Chefsache Mandantenakquisition: Erfolgreiche Akquisestrategien für Anwälte

Attorneys need to function as entrepreneurs from the day they gain admittance to the bar. Yet lawyers do not learn about client acquisition during their studies, even though it is an essential part of their future career. Most attorneys experience client acquisition as time-consuming and complex, as contingent upon talent and chance, as a tedious obligation, or as a form of door-to-door salesmanship. This volume provides a structured system for client acquisition that is subordinate to your firm’s objectives.

• Oriented to daily legal practice
• A module-based reference work with how-to instructions
• A strategy is defined and illustrated for each letter of the alphabet
• Each chapter describes specific options for implementation and best-practice examples
• The language is understandable and, at times, even a bit provocative