Marketing Strategy and Competitive Positioning (4th...

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Business & Economics - Sales & Marketing
Marketing Strategy and Competitive...

Marketing Strategy and Competitive Positioning (4th Edition)

Name: Marketing Strategy and Competitive Positioning (4th Edition)
ISBN: 9781408211946

Graham Hooley, John Saunders, Nigel F. Piercy, Brigitte Nicoulaud

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Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

Категории:

Business & Economics - Sales & Marketing

Год:

2008

Издание:

Издательство:

Prentice Hall

Язык:

english

Страницы:

633

ISBN 10: